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Privacy Policy

Privacy Policy

At Home Sweet Arkansas, we believe your information should be treated with the same care we’d want for our own. We all know how annoying it is to get random texts about insurance, loans, extended car warranties, or some mysterious “limited-time offer” you never asked for. That is not what we are here for.
If you share your information with us, our promise is simple: we will not sell it, rent it, or hand it off to random companies. We will only use it to respond to your request, provide the resource or service you asked for, and help you with Arkansas real estate, relocation, local information, or property-related questions.
Below is the more official version of that promise, because every good website needs the full policy spelled out.

Last Updated: July 2026

Home Sweet Arkansas respects your privacy. This Privacy Policy explains how we collect, use, and protect the information you choose to share with us through this website, forms, downloads, property search tools, email signups, text message opt-ins, or other communications.

Home Sweet Arkansas is operated in connection with Ray Ellen and the Pixel Properties Team at REAL Broker/REAL Brokerage.

Information We Collect

When you interact with Home Sweet Arkansas, we may collect information you voluntarily provide, including:

  • Your name
  • Email address
  • Phone number
  • City, neighborhood, or area of interest
  • Home buying, selling, relocation, or real estate preferences
  • Questions, messages, or requests you submit
  • Information related to a guide, checklist, property search, consultation, or other resource you request

We may also collect basic website usage information, such as pages visited, links clicked, browser type, device information, general location data, referral source, and similar analytics information. This helps us understand how people use the website and improve the experience.

How We Use Your Information

We use the information you provide to:

  • Respond to your questions or requests
  • Send you guides, resources, property information, or local Arkansas content you requested
  • Follow up with you about buying, selling, relocating, investing, or learning more about Arkansas communities
  • Provide real estate services through Ray Ellen and/or the Pixel Properties Team at REAL Broker/REAL Brokerage
  • Send occasional emails, market updates, property alerts, local content, or helpful real estate information
  • Improve the Home Sweet Arkansas website, content, and user experience
  • Maintain records of communications and service requests

We may use your information through our website platform, CRM, email system, text messaging tools, property search tools, analytics platforms, advertising platforms, and other business systems used to communicate with you and provide requested services.

We do not sell your personal information.

Sharing Your Information

We do not sell, rent, or trade your personal information to outside companies.

If you provide your information through Home Sweet Arkansas, it may be shared with Ray Ellen and the Pixel Properties Team at REAL Broker/REAL Brokerage so we can respond to your request and provide real estate-related assistance.

We may also share information with trusted service providers who help us operate the website, manage forms, host data, provide property search tools, send emails or text messages, maintain our CRM, analyze website traffic, support advertising or retargeting, and perform other normal business functions. These service providers may only use your information as needed to provide services to us. They are not authorized to sell your information or use it for their own independent marketing.

Mobile phone numbers, text message opt-in data, and text message consent will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. We may share this information with service providers as needed to deliver text messages and operate our communication systems.

We may also disclose information if required by law, legal process, or when necessary to protect our rights, users, business, property, or the safety of others.

Email and Text Communications

If you provide your email address or phone number, we may contact you about your request, real estate services, Arkansas relocation information, property searches, market updates, or other helpful content.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.

If you opt in to receive text messages, message and data rates may apply. Message frequency may vary. You can opt out of text messages at any time by replying STOP. For help, you may reply HELP or contact us directly.

Cookies and Website Tracking

Home Sweet Arkansas may use cookies, pixels, analytics tools, or similar technologies to understand website traffic, improve content, measure marketing performance, and create a better user experience.

These tools may help us understand which pages people visit, how they found the website, what content is useful, and whether our advertising or marketing is effective.

You can adjust your browser settings to block or delete cookies. Some website features may not work properly if cookies are disabled.

How We Protect Your Information

We take reasonable steps to protect the personal information we collect. However, no website, email system, CRM, or internet transmission is completely secure. For that reason, we cannot guarantee absolute security, but we do take privacy seriously and use reasonable safeguards to protect the information provided to us.

How Long We Keep Information

We may keep your information as long as needed to respond to your request, provide services, maintain business records, comply with legal obligations, resolve disputes, or continue communication unless you ask us to delete or stop using your information.

Your Choices

You may contact us at any time to:

  • Ask what information we have about you
  • Request that we update or correct your information
  • Ask us to stop sending marketing communications
  • Request that we delete your information, subject to legal or business recordkeeping requirements

Children's Privacy

Home Sweet Arkansas is not intended for children under 13. We do not knowingly collect personal information from children under 13.

Links to Other Websites

This website may include links to third-party websites, including local resources, businesses, social media platforms, real estate tools, or property search services. We are not responsible for the privacy practices, content, or policies of those third-party websites.

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or how your information is used, please contact:

Home Sweet Arkansas
c/o Ray Ellen and Pixel Properties Team
REAL Broker
Email: ray@pixelproperties.com
Phone: (501) 315-7557
Website: https://www.pixelproperties.com